Cookies Policy


USE OF COOKIES: We use personal cookies and third party cookies to elaborate data information and to share with you personalized advertising through the analysis of your online browsing. If you continue browsing, you accept its use. More information and configuration changes .


When you use the American Friends of the Prado Museum web site,, you consent to the use of your personal information by us, obtained through the analysis of your browsing for statistics information and personalized adverts in the manner specified in this privacy policy. The primary purpose of this website is to provide information regarding American Friends of the Prado Museum institution and the activity and legacy of the Museo del Prado of Spain. We wish to inform you on the use of cookies, which have been revised and adapted to the requirements, with more information and transparency in regards to the use of personal data, in this way we fully comply with Data Protection regulations.


A cookie is a small text file that is created in the computer's hard drive that gives the user a unique, random ID. This ID enables the Web site to readily recognize each visitor on a subsequent visit to the site. For example, a cookie may indicate the preferences selected by a visitor on a prior visit and facilitate more efficient browsing on subsequent visits. We use cookies to store visitor preferences (to make visiting our site easier), to record session information and to record user-specific information on what pages users access or visit (to see which sections are popular and which are not). If you reject the cookie, you may still use our site, but you will not have access to any part of the site that requires you to log in.

Types of cookies

According to whom the entity that manages the web domain from where the cookies are sent is and manages the obtained data, two types can be distinguished:

• First Party cookie: Those that are sent to the user's terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.
• Third Party cookies: Those that are sent to the user's terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through cookies

In the event that cookies are installed from a computer or domain managed by the editor itself, but the information collected through them is managed by a third party, they cannot be considered as first party cookies.

There is also a second classification according to the length of time they remain stored in the client's browser, which may be:

  • Session cookies: Designed to collect and store data while the user accesses a web page. They are usually used to store information that is only of interest to keep for the provision of the service requested by the user on a single occasion (for example, a list of products purchased).
  • Permanent cookies: The data is still stored in the terminal and can be accessed and processed for a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

Finally, there is another classification with five types of cookies according to the purpose for which the data obtained is processed:

• Technical cookies: Those that allow the user to navigate through a web page, platform or application and the use of the different options or services that exist in it, such as, for example, traffic and data communication controlling, session identification, accessing restricted access parts, remembering the elements that make up an order, carry out the purchase process of an order, make the request for registration or participation in an event, use security elements during navigation, store content for the dissemination of videos or sound or share content through social networks.
  • Personalization cookies: They allow the user to access the service with some predefined general characteristics based on a series of criteria in the user's terminal, such as the language, the type of browser through which the service is accessed, the regional configuration from which the user accesses at service etc.
  • Analysis cookies: They allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked. The information collected through this type of cookie is used to measure the activity of the websites, applications or platforms and to create browsing profiles of the users of said sites, applications and platforms, in order to introduce improvements in function of the analysis of the data usage made by the users of the service
  • Advertising cookies: They allow the management, in the most efficient way possible, of the advertising space.
  • Behavioral advertising cookies: They store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.
  • External Social Media cookies: they are used so that visitors can interact with the content of different social platforms (Facebook, YouTube, Twitter, LinkedIn, etc.) and that they are generated only for the users of said social networks. The conditions of use of these cookies and the information collected is regulated by the privacy policy of the corresponding social platform.


What we use the information for

The information we collect from the website is used to improve the content of our web page, to notify consumers about updates to our website, to maintain membership data and communication, process volunteer donation transactions and to contact consumers for marketing purposes only in relation to the Museo del Prado and the American Friends of the Prado Museum. Some of the membership data will be shared with the Museo del Prado for access purposes and activities of the museum. We DO NOT sell, interchange or share our member, donor, or visitor personal information to third parties for any use. In the following, we shall identify those cookies used, with their name and function. In this website, we only use

  • strictly necessary cookies: if they are deactivated, you won’t be able to correctly receive our content and services
  • web analytics cookies proportioned by Google Analytics



We collect the domain name of visitors to our website, the e-mail addresses of those who provide it to us or who communicate with us via e-mail, aggregate information on what pages users access or visit, user-specific information on what pages users access or visit, and information volunteered, such as membership information.

You may volunteer to become a member of American Friends of the Prado Museum and make a donation or contact us with your questions or comments.

IP Addresses

For each visitor to our webpage, our Web server automatically recognizes the visitor’s domain name or Internet Protocol address. An Internet Protocol ("IP") address is a number that is automatically assigned to every computer connected to the Internet. When visitors request pages from our Web site, our servers log the visitors' IP addresses. We do not normally link IP addresses to anything personally identifiable, which means that a visitor's session will be logged, but the visitor remains anonymous to us. We collect IP addresses for the purposes of system administration and to audit the use of our site. We also use IP addresses to collect statistical information for promotional purposes. We may use IP addresses to identify a user when we believe it is necessary to enforce compliance with the terms governing use of our site or to protect our services, site, customers, or others.

Use of Information

The information you provide to us will be used to operate our website and to deliver the services you have requested if you volunteer to become a member.

We will only send information regarding activities of the Museo del Prado occurring in the U.S.A. or in Spain and the activities of the American Friends of the Prado Museum. Persons who supply us with their telephone numbers on-line may receive telephone contact from us regarding your membership or upcoming events. We will NOT share your telephone number with any other organizations.

If you volunteer to become a member and/or make a donation, we will have to share the information you disclose at the time you make the donation with: 1) the administration of the American Friends of the Prado Museum and 2) the credit card processor for purposes of collecting money for donations. We also reserve the right to disclose any information as necessary to satisfy any applicable law, regulation, legal process, or governmental request, or to cooperate with law enforcement and other authorities in investigating a claim of illegal activity.

With respect to Ad Servers: We do not partner with nor have special relationships with any ad server companies. All information is maintained by the American Friends of the Prado Museum.


When we transfer and receive certain types of sensitive information such as financial information, we redirect visitors to a secure server for the transfer of data. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse, or alteration of information that we have collected from you at our site.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or any information provided by our on-line services, and you do so at your own risk. We will not be liable for disclosures of your personal information due to errors in transmission or unauthorized acts of third parties. However, once we receive your transmission, we will make our best effort to ensure its security on our systems. You are responsible for maintaining the confidentiality of your password. If you lose or forget your password, we will e-mail it to you or you can contact us at or at +1 (786) 453-5283.


It’s about awareness of the option for the user to deactivate cookies and what happens when they are

The user has the possibility of configuring his browser at any time, disabling the installation of cookies and deleting cookies previously installed on his computer. By deleting and/or disabling cookies, the user is exposed to not being able to access certain functionalities of the web or to their browsing experience being less satisfactory. Therefore, we recommend that you keep them activated.


It’s a conclusion of the document, it states: the user accepts the cookie policy explained in the previous paragraphs, with the option of rejecting them, and knows what happens if they are

By using our website, the user accepts the treatment of information collected in the form and with the purposes previously mentioned. By doing so, recognizes knowing the possibility of rejecting the treatment of such data or information rejecting the use of cookies through the selection of the appropriate configuration in your browser. This option of blocking cookies may not allow you to fully use all functions in the web.

Acceptance of the Cookies Policy

It states that by using the web, the user accepts cookie policies, that the user is informed of such cookie policies and what they are used for assumes that you accept the use of cookies.

However, it displays information about its Cookies Policy at the bottom or top of any page of the portal with each login so that you are aware.

The information provided indicates that “We use our own and third-party cookies to compile statistical information and show you personalized advertising through the analysis of your browsing. If you continue browsing, you accept its use”

Deactivation and elimination of cookies

It states the specifics on the option of not accepting cookie policy and how to reject them

Next, we provide you with the information to eliminate or set up the cookies of each browser:

You have the option to allow, block or delete the cookies installed on your computer by configuring the browser options installed on your computer. By disabling cookies, some of the available services may no longer be operational. The way to disable cookies is different for each browser, but it can usually be done from the tools or options menu. You can also consult the browser's help menu where you can find instructions. The user may at any time choose which cookies he wants to work on this website.

You can allow, block or delete the cookies installed on your computer by configuring the browser options installed on your computer:

The American Friends of The Prado is not responsible of the content and veracity of the third party privacy policy included in this cookie policy.

May 2022


If you feel that this site is not following its stated information policy or if you have any questions or comments concerning the policy, you may use the contact information listed below:

American Friends of the Prado Museum
Calle Ruiz de Alarcón, 21 bajo
28014 Madrid, Spain

We can be reached via e-mail at or by calling us on the at +1 (786) 453-5283 or on the Spanish telephone number +(34) 91 420 2116.